Ray Advertising is seeking a strategic, innovative, and results-oriented Marketing Manager to lead the company’s comprehensive marketing and brand initiatives across Bangladesh, the U.S., and international markets. We’re hiring for both On-site (Bogura Office) and Remote (Work From Home) positions.

This role follows a night shift schedule from Monday to Saturday, 6:00 PM to 3:00 AM (BD Time) — including a 1-hour break — to align with U.S. market operations.

On-Site Office location:

Ray Advertising – Bangladesh Branch
Beside Kali Mandir, 2nd Floor, Chondon-Baisha Road, Bogura 5800

About Ray Advertising

Founded in 2019 in Redding, California, Ray Advertising is a performance-driven marketing and digital media agency with a robust operational presence in Bogura, Bangladesh. We specialize in Pay Per Call, Affiliate Marketing, Lead Generation, and Digital Media Buying, serving leading U.S. and global brands across industries such as insurance, finance, home services, legal, and healthcare.

Our culture emphasizes strategic thinking, innovation, accountability, and measurable results, where marketing strategy, execution, and brand leadership drive sustainable business growth.

Position Overview

We are seeking a Marketing Manager to strategically direct, execute, and optimize all marketing initiatives for Ray Advertising across domestic and international markets.

The ideal candidate will take end-to-end ownership of marketing strategy, brand development, digital campaigns, social media engagement, event activations, sponsorships, and market research, ensuring all initiatives align with business objectives and drive measurable impact.

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and implement integrated marketing strategies for national and international markets to drive brand awareness, lead generation, and business growth.
• Identify high-value marketing channels, emerging trends, and strategic campaigns to enhance market positioning and competitive advantage.
• Provide leadership and guidance to cross-functional teams, ensuring alignment between marketing objectives and organizational goals.

2. Brand Management & Positioning

• Lead brand strategy and positioning across all markets, ensuring consistency of messaging, visual identity, and value proposition.
• Oversee brand communication initiatives to strengthen market credibility, awareness, and stakeholder engagement.
• Collaborate with leadership to integrate brand equity objectives into strategic business decisions.

3. Digital Marketing & Engagement

• Design, execute, and optimize multi-channel digital marketing campaigns, including social media, content marketing, email marketing, and digital advertising.
• Develop social media strategies to drive engagement, audience growth, and conversion in both local and international markets.
• Analyze campaign performance using data-driven insights to inform strategy and maximize ROI.

4. Market Intelligence & Competitor Analysis

• Conduct strategic market research to identify trends, customer behavior, and competitive positioning in both Bangladesh and U.S. markets.
• Evaluate emerging opportunities for campaigns, partnerships, sponsorships, and brand activations.
• Deliver actionable insights and recommendations to leadership to guide data-driven marketing decisions.

5. Strategic Events, Partnerships & Brand Activation

• Conduct market research and analysis of key local and international industry forums, conferences, and networking platforms to identify high-value opportunities for brand visibility and positioning.
• Assess opportunities based on strategic fit, brand impact, and expected ROI, providing actionable recommendations on which initiatives the company should engage with, sponsor, or activate.
• Oversee end-to-end execution of selected initiatives, including brand collateral, partner coordination, and cross-functional implementation, to maximize brand engagement and market presence.

6. Campaign Execution & Cross-Functional Coordination

• Oversee the full lifecycle of marketing campaigns, from strategic planning to operational execution and post-campaign performance analysis.
• Coordinate with internal teams including design, IT, sales, and operations to ensure timely and impactful execution of marketing initiatives.
• Maintain structured documentation, performance dashboards, and reports to communicate campaign outcomes to leadership.

Required Skills and Qualification

• 2–4 years of proven experience in strategic marketing, brand management, or digital marketing, with exposure to international campaigns preferred.
• Strong strategic thinking, decision-making, and leadership capabilities, with ability to manage multiple marketing initiatives end-to-end.
• Expertise in social media strategy, content marketing, digital advertising, and brand positioning.
• Exceptional research, analytical, and market intelligence skills.
• Excellent written and verbal English communication skills.
• Proficiency in Google Workspace, Microsoft Office, and marketing/project management tools.
• Ability to thrive in a fast-paced, structured, and performance-driven environment.

Probation Period:

All new hires will start with a 1-month probation period, during which 50% of the agreed salary will be paid. Upon successful completion, the full salary will be applied.  Ray Advertising does not extend probation beyond one month.

Compernsation and Benefits:

• Competitive salary: BDT 20,000 – 40,000
• Monthly performance bonuses for top performers
• Annual performance bonuses and salary increments
• Yearly 2 festival bonuses
• Health insurance coverage
• Paid casual and sick leaves
• Professional certification and skill development support
• Holidays aligned with both Bangladesh and U.S. calendars
• Monthly leadership and growth sessions directly with the CEO
• Relocation opportunities to California headquarters for exceptional performers

Why Join Ray Advertising?

At Ray Advertising, you will own the marketing vision and strategy for a high-growth U.S.-based company.

We reward individuals who demonstrate strategic insight, operational excellence, and measurable results. If you are passionate about global marketing, brand leadership, and campaign execution, this is your opportunity to drive tangible business impact and advance your career in an international, performance-driven environment.

Apply now and shape the marketing future of one of Bangladesh’s most dynamic performance marketing companies! 🌍