Security
Brand safety is paramount
Direct monitoring
Our dedicated in-house team keeps your campaign procedure under strict 24/7 monitoring to ensure 100% compliance with your specifications.
Affiliate screening
Affiliates must go through a constructive process of performance audits, history checks, and alignment with your brand guidelines before finally integrated with our CRM Network.
Anti-fraud software
To verify your lead quality, we have advanced Anti-fraud detecting software that cleanse/remove click fraud, proxy traffic, and fake leads, safeguarding your ad spend.
Alert system
Irregularities in traffic flow or low call durations are flagged by algorithms and trigger instant alerts for rapid resolution.
Campaign Performance You Can See
Real-Time Advertiser Dashboard
Track leads, calls, source attribution, conversion rates, and spend in one place. Filter by publisher, vertical, geo, and disposition to see what is driving ROI.
Anonymized Campaign Examples
Insurance advertisers improved conversion rates by tightening publisher allowlists. Home services brands reduced duplicate leads with real-time screening. Legal campaigns scaled with compliant call routing and duration-based qualification.
Compliance Process
Pre-Launch Review
Every campaign is configured with caps, geo rules, qualification criteria, and approved traffic types before publishers are allowed to promote.
Ongoing Monitoring
Our team screens affiliates, monitors traffic 24/7, flags irregular patterns, and pauses non-compliant sources before they affect your results.
Brand-Safe Controls
Use blocklists, source-level approvals, anti-fraud filters, and alert systems to protect ad spend and keep campaigns aligned with your standards.
Who This Is For
- Brands in insurance, legal, home services, finance, and healthcare
- Teams with sales or call centers ready to follow up on leads and calls
- Advertisers who want performance marketing with transparent reporting
- Companies that value compliance, fraud protection, and source control
Who This Is Not For
- Brands looking for awareness-only campaigns without conversion tracking
- Advertisers without a sales process to handle inbound leads or calls
- Offers that cannot meet TCPA, consent, or vertical compliance requirements
- Partners who want unmanaged traffic with no quality or fraud standards
Traffic partners
Insurance Lead Program
Advertiser Case Study
+38%
Conversion Rate
-22%
Duplicate Rate
+31%
ROI
Home Services Pay Per Call
Advertiser Case Study
+24%
Connect Rate
-18%
Cost Per Call
+29%
Close Rate
Advertiser Services
Choose the acquisition channel that fits your sales process. Each service is built for performance, compliance, and transparent reporting.
- Pay Per Call — qualified inbound calls with call tracking and TCPA-aware compliance
- Lead Generation — high-intent leads with scoring, API delivery, and duplicate removal
- Media Buying — owned-and-operated traffic with lower CPCs and full control
- Affiliate Network — vetted publishers, fraud protection, and case studies
Our Latest Blog
Journey Through LeadsCon 2024: Insights, Innovations, and Unforgettable Moments
Journey Through LeadsCon 2024: Insights, Innovations, and Unforgettable Moments
Advertiser FAQs
Common questions from advertisers before launching campaigns with Ray Advertising.
We work best with performance-focused brands in insurance, legal, home services, finance, and healthcare that need measurable leads or calls, have sales teams ready to follow up, and want transparent source-level reporting.
Every campaign runs through affiliate screening, anti-fraud filtering, 24/7 monitoring, and alert systems. You can set caps, blocklists, and qualification rules before traffic goes live.
You get real-time dashboards with source attribution, conversion data, call or lead quality metrics, and payout visibility so you can optimize bids, caps, and partner mix.
Most advertisers complete onboarding in a few business days. After tracking, caps, qualification rules, and compliance requirements are approved, campaigns can go live with same-day routing updates.
Yes. You can approve publishers, pause underperforming sources, enforce geo and vertical rules, and use blocklists to keep campaigns aligned with your brand and compliance standards.
