Pay Per Call Marketing
Reach buyers who pick up the phone ready to purchase
Ray Advertising connects your sales team with verified callers across insurance, home services, finance, and more. Set duration, geo, and qualification rules once—then pay only when a live call meets your criteria.
99.31%+
Call Quality Score
10 Min+
Avg Call Duration
100%
Call Connect Rate
$12M
Pay To Publishers
24/7
Monitoring
What Is Pay Per Call Marketing?
Pay per call marketing connects advertisers with consumers who pick up the phone ready to buy. Instead of paying for clicks or impressions, you pay when a live inbound call meets your targeting, duration, and qualification rules. Ray Advertising manages publisher traffic, call routing, and quality controls so your sales team talks to high-intent prospects—not tire kickers.
How Ray Advertising Qualifies Calls
Real-Time Validation
Every inbound call is checked against your campaign rules before it counts as billable, including connect status, caller location, duplicate suppression, and minimum talk time.
Buyer-Specific Filters
Set qualification logic by vertical, hours of operation, IVR completion, and custom dispositions so only qualified inbound calls reach your buyers or call center.
Continuous Quality Review
Our team monitors connect rates, duration trends, and publisher performance daily to pause low-quality sources and protect advertiser ROI.
Industries We Support
Proven pay per call programs for insurance, legal, home services, and other high-intent verticals.
Call Tracking & Compliance
End-to-End Call Tracking
Unique numbers, source-level attribution, recordings, transcripts, and disposition reporting give you full visibility into which publishers and creatives drive profitable calls.
TCPA-Aware Operations
Campaigns are built around consent, opt-in, and traffic-quality standards. Publishers must follow approved creatives and compliant acquisition practices before calls are accepted.
Brand-Safe Routing
Block unwanted sources, enforce hours and caps, and route TCPA compliant calls to the right buyer or IVR path in real time.
Advertiser Controls for Pay Per Call Campaigns
How Advertisers Launch Pay Per Call Campaigns
Publisher Onboarding for Pay Per Call Offers
Why Advertisers Choose Ray Advertising
Launch pay per call campaigns with transparent pricing, qualified inbound calls, and a partner team that helps you scale what works.
- Real-time call routing
- Geographic targeting
- Industry-specific matching
Advertiser FAQs
Answers to common buyer questions before you launch pay per call campaigns.
You set a payout for each qualified inbound call. Ray Advertising routes live callers to your buyers or IVR, validates duration and targeting rules in real time, and bills only when a call meets your campaign criteria.
A qualified call connects a live consumer to your destination, meets your minimum duration, passes geo and duplicate filters, and matches any vertical-specific rules you configure before launch.
Most advertisers complete onboarding in a few business days. After your tracking numbers, caps, hours, and qualification rules are approved, campaigns can go live with same-day routing updates.
Yes. You can approve traffic sources, set caps by publisher or channel, pause underperforming partners, and use blocklists to protect call quality and brand safety.
You get call-level reporting with connect status, duration, source, disposition, recordings where enabled, and payout data so you can optimize bids, caps, and buyer routing.
Publisher FAQs
What affiliates and publishers need to know before promoting pay per call offers.
Publishers drive calls through search, native, social, email, and owned-and-operated sites using unique tracking numbers or dynamic number insertion. Each call is attributed to the source that generated it.
Payouts are typically based on qualified connected calls, with rates set by vertical, duration, geo, and quality requirements. Top publishers can unlock higher tiers as call quality improves.
Calls are reviewed against campaign rules such as duration, geo, duplicates, and IVR completion. If a call does not meet the published requirements, it is flagged before payout.
Qualified call revenue is paid on a regular schedule with reliable weekly payment options for approved publisher accounts.
Not always. Many publishers use landing pages, comparison sites, call-focused search campaigns, or other compliant traffic sources. All sources must follow campaign guidelines and TCPA requirements.
