S E R V I C E D E T A I L S

PAY PER CALL

Why Should Advertisers and Publishers Use Pay Per Call Service?

Ray Advertising offers Pay Per Call Service which is a strategy of advertising that enables publishers to place ads on a digital ad network and get paid by advertisers only for the calls that those ads bring in, according to a predetermined cost per call and performance metric. This kind of marketing will become more popular in 2024 since it lets companies monitor the results of their efforts and tailor their messages to certain demographics. We provide companies with Pay Per Call solutions, allowing them to create individualized marketing programs. Additionally, using our recommended tracking system, such as Ringba, businesses can also track the performance of their campaigns in real-time, allowing them to make adjustments as needed. We strongly recommend that businesses who wish to target a certain demographic and measure the success of their advertising efforts primarily via phone calls may benefit from this kind of promotion.

LEAD GENERATION

Why Should Advertisers and Publishers Use LEAD GENERATION?

Ray Advertising offers Lead generation Service which is a strategy that can assist businesses in generating demand and interest within the target markets and potential customers. In marketing, a lead is defined as a person or business that has connected with a brand in some manner and shows promise as a prospective customer. Creating new leads is a crucial step in every company's sales process. Ray Advertising’s lead generation services facilitate the discovery of new customers, the cultivation of existing ones, and the generation of sales for any business worldwide. Our skillful in-house media buying team and publishers around the globe generate leads that are more likely to become customers by adopting strategies like content marketing, search engine optimization, social media marketing, and email marketing. Leads can be generated in a variety of ways, but one of the most efficient is through digital advertising on social media platforms, search engines, and different ad networks due to the ability to specifically target audiences with messages that are more likely to resonate with them. Additionally, building a rapport with potential customers during the sales process can nurture leads and result in long term relationship with the customer. Businesses in any vertical will make a good impression and increase their chances of a sale 100x with Ray Advertising's lead generation B2B process.

AFFILIATE NETWORK

Why Publishers and Brands Should Join the Ray Advertising Affiliate Network?

Affiliating is a form of online marketing in which an affiliate earns a commission for referring customers to a merchant's website. Similar to Ray Advertising, an affiliate network mediates between advertisers and affiliates so that both can profit from the relationship. In affiliate marketing, an advertiser pays a commission to an affiliate for each customer or visitor that is directed to the advertiser's website as a result of the affiliate's marketing efforts. This could be in the form of a banner ad, text link, or email promotion. Ray Advertising provides advertisers with access to a wide range of affiliates who are willing to promote their products or services, while providing affiliates with access to advertisers offering products or services that they can promote. We strongly believe affiliate marketing is a great way for advertisers to increase their sales and reach new customers while providing affiliates with an additional source of income. Also, the process is very straight-forward since affiliates only earn a commission when their referred consumer makes a purchase or takes another desired action, which makes affiliate marketing appealing to both advertisers and affiliates because it allows both parties to profit financially from the relationship.

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PUBLISHERS

Publishers of Ray Advertising have the flexibility to choose the campaigns that align with their audience and niche, and they can use different strategies such as pay-per-call, content marketing, social media marketing, email marketing, paid advertising, and more to generate sales or leads.

ADVERTISERS

Advertisers at Ray Advertising benefit from affiliate marketing by gaining access to a large number of publishers who can help them reach new customers and increase sales. They only pay for actual results, such as a sale or a lead, and they can track the performance of their campaigns and offers in real-time via our tracking dashboard.